Download E-books Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing (German Edition) PDF

Mit diesem Buch erhalten alle Leser, die ihre Produkte aktiv vermarkten wollen, eine unverzichtbare und bewährte Arbeitshilfe. Der Autor zeigt, wie Produktmanager mit den immer komplexer werdenden Aufgaben und Anforderungen umgehen können. Denn über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren. Mit „Erfolgreiches Produktmanagement“ liefert Klaus J. Aumayr das komplette Rüstzeug, um diese komplexen Aufgaben souverän zu meistern. Fallbeispiele, Charts und Checklisten erleichtern den move in die Praxis.

Die vierte Auflage wurde aktualisiert und um einen Abschnitt zu Produktroadmaps erweitert.

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Download E-books Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF

This quantity contains the entire lawsuits from the 1997 Academy of selling technological know-how (AMS) Annual convention held in Coral Gables, Florida. The study and shows provided during this quantity hide many elements of promoting technological know-how together with business plan, patron behaviour, worldwide advertising, ads,  branding, advertising and marketing schooling, between others.

Founded in 1971, the Academy of promoting technology is a world association devoted to selling well timed explorations of phenomena regarding the technology of promoting in thought, study, and perform. between its companies to contributors and the group at huge, the Academy deals meetings, congresses and symposia that allure delegates from worldwide. shows from those occasions are released during this lawsuits sequence, which bargains a finished archive of volumes reflecting the evolution of the sphere. Volumes carry state of the art learn and insights, complimenting the Academy’s flagship journals, the magazine of the Academy of promoting technology (JAMS) and AMS Review. Volumes are edited by means of top students and practitioners throughout quite a lot of topic components in advertising science.

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Download E-books Grundlagen der Immobilienwirtschaft: Recht — Steuern — Marketing — Finanzierung — Bestandsmanagement — Projektentwicklung PDF

By Prof. Dr. habil. Kerry-U. Brauer (auth.), Prof. Dr. habil. Kerry-U. Brauer (eds.)

Die Immobilienwirtschaft ist in Deutschland ein noch junges, aber stark expandierendes Fachgebiet. Auf Grund der heterogenen inhaltlichen Struktur sind fundierte ökonomische, steuerliche und juristische Kenntnisse unverzichtbar.

"Grundlagen der Immobilienwirtschaft" macht auf anschauliche Weise mit dem gesamten Lebenszyklus einer Immobilie vertraut. Die Herausgeberin, Kerry-U. Brauer, und ein fachkundiges Autorenteam führen systematisch in die Bereiche
- Rechtsgrundlagen,
- Steuerliche Betrachtungen zu Immobilien,
- Immobilienmarketing,
- Renditeberechnung,
- Immobilienfinanzierung,
- Immobilienbestandsmanagement und
- Immobilienprojektentwicklung
ein. Mit der Projektentwicklung wird der Lebenszyklus zusammengefasst und die Thematik abgerundet.

Die dritte Auflage berücksichtigt alle wesentlichen rechtlichen und steuerrechtlichen Änderungen. Ein neuer Exkurs zum Facility administration unterstreicht die Aktualität des Buches.

"Grundlagen der Immobilienwirtschaft" richtet sich an Studierende und Dozenten der Wirtschaftswissenschaften an Fachhochschulen, Universitäten und Weiterbildungsinstitutionen. Es eignet sich gleichermaßen als Nachschlagewerk für Praktiker, die sich umfassend über Fragen der Immobilienwirtschaft informieren möchten.

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Download E-books Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series) PDF

By George E. Palmatier

Operational excellence can't be completed through know-how on my own. an efficient revenues and operations making plans method is key to effectively enforcing any built-in administration approach. company revenues and Operations making plans illustrates the powerful real-world implementation of this robust method.

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Download E-books In Search of the Obvious: The Antidote for Today's Marketing Mess PDF

By Jack Trout

This can be the 1st publication to nation the most obvious. advertising is a large number. advertising guru Jack Trout intends to make lots of people, who made the mess, very uncomfortable. Advertisers are criticized as those who search for the artistic and edgy, now not the most obvious. they won't feel free. advertising individuals are criticized for buying hopelessly entangled in company egos and complex tasks. they won't feel free. learn individuals are criticized for producing extra confusion than readability. they won't be at liberty. a few vast businesses are criticized for his or her unwell fated advertising and marketing courses or loss of right approach. they won't be happy....

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Download E-books How to Win Friends and Influence Profits: The art of winning more business from your clients PDF

By Chris Cowpe, Visit Amazon's David Kean Page, search results, Learn about Author Central, David Kean,

The folks who can construct and nurture customer relationships are the genuine heroes in enterprise. Why? simply because profit from current buyer relationships drops directly to the base line. it's the top form of progress a firm could have - larger than successful new consumers and higher than buying new businesses - since it is high-profit development. all the such a lot profitable and such a lot ecocnomic agencies have a scientific and methodical method of riding improvement in their present consumers. This booklet will percentage these platforms and strategies to assist all companies to capitalize at the worth in their beneficial, yet less than exploited, shopper relationships.

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Download E-books Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) PDF

By Michael Regester

The attractiveness of a company affects even if we purchase from, paintings for, provide to and put money into that association. This fourth version of Risk matters and situation administration in Public Relations defines popularity, explores easy methods to worth it, and offers useful guidance for successfully handling it.

 

This newest version positive aspects new sections at the results of contemporary international occasions, company Social accountability, weather swap and sustainability, felony revisions and using the web in a hindrance. that includes new case stories on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the booklet charts how quickly the attractiveness administration schedule strikes and but how slowly company learns.

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Download E-books The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing, and Management with MoneyMath by Graham Foster (2006-12-05) PDF

By Graham Foster;

Whilst companies fight they typically try and make up for it via slicing bills to extend revenues, yet quantity promoting isn’t genuine good fortune since you can’t do it eternally. during this e-book, Graham Foster stocks robust enterprise classes on tips on how to promote on the correct fee and hold stable margins. this is often the last word advisor to maintain your organization becoming and fit.

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